In Acts 11:26 there’s a significant moment here as an entire year of teaching and discipleship is condensed into a single verse, and yet it carries historical importance because this company of believers is branded as Christians at this point for the very first time.
By this point in the story nearly 10 years has passed since the ascension of Jesus Christ. What baffles my mind as I consider this is how the early church was able to operate for more than a decade with thousands and thousands of followers without being branded.
These days we don’t launch a church without a brand, a logo, a website, and a social media team. But the success of the early church transcended all human marketing strategies.
Now I don’t believe there is anything inherently wrong with marketing as it proclaims the good news of the gospel and draws peoples attention away from the countless distractions around them. But I would like to point out to you That you don’t need to market an authentic move of the Holy Spirit. As long as there is an avenue for the testimonies of what God is doing to move from one person to another, the life and resurrection power of Jesus will flow. 
